Kia Motors introduced its newest vehicle for 2010 a little early in 09. The Soul was introduced in the Spring of 09 as an urban suv style vehicle geared towards the youth with features like extensive seating, ridiculous amounts of cup holders, and even LED speakers that light up according to the beat. Champion Kia organized a full weekend concert even to bring the Soul to their dealership and they came to us for the print materials, tee design, and a micro site to help people know what was going on. It was a simple flash site with basic rollover features that delivered the goods, but remained succinct and conveyed the basics of the weekend. The whole project was a blast to work on and the event itself sure said a lot about the car dealership themselves.

Kiapalooza09.com