Personalization has long been considered the ‘holy grail’ of digital marketing. By tailoring content, recommendations, and offers to individual preferences and behaviors, personalization creates a more relevant user experience. This leads to increased customer satisfaction, improved conversion and retention rates, and stronger brand loyalty over time.
Read MoreHere’s some not-so breaking news: Attention spans are getting shorter and shorter these days. That’s why presentation design is so important. It’s time to go beyond basic information delivery and start engaging your audience with dynamic design.
Read MoreGiven that design is your brand’s first impression, this is a natural place to start. Of course, to design with Gen Z in mind means integrating a visual identity that reflects their values and beliefs.
Read MoreDBC's project with Sophia: "The Ultimate College Hack." Challenge: Reach students, save on gen ed courses. Our solution: Creative ads that resonated with Gen-Z, positioned Sophia as the ultimate solution, revolutionizing the college experience.
Read MoreDBC crafted and delivered Spotify Wrapped to Songwriters for the first time. Each step was a challenge, figuring out how to automate and personalize the massive amount of data exported from the Spotify Platform.
Read MoreAs a team of brand strategists and design experts, we partnered with WealthMore to create a unique brand message and develop the brand further with their pre-existing name, colors, and logo.
Read MoreAn equitable Brand Strategy is the key to keep your company expanding in the years to come. If you feel your customer base may have stagnated, focus on inclusion efforts to start growing again.
Read MoreDBC worked hand in hand with Bank of America to provide branding, strategic marketing elements, and web design for 5 fintech startups. Bank of America had established an accelerator program for minority founders from underserved communities to provide access to expertise and mentorship for early-stage businesses. This lab’s main goal is to help turn ideas into reality by unlocking economic opportunities for people and communities of color.
Read MoreThe 2022 J.P. Morgan Tournament of Champions has come back in 2022 after more than two years of being on hold. This year, it was the first event of this scale to be hosted in the iconic Vanderbilt Hall at the Grand Central Terminal, in New York City.
Read MoreFrom an increase in customer engagement and satisfaction, to a decrease in call volume, our engagement with American Express saw us empower both Card Members and the organization through clear visual and written communication.
Read MoreThe Last In-Person Project before the pandemic turned into an amazing opportunity for an e-commerce shift.
Read MoreThe second half of 2020 is here, but COVID-19 hasn’t gone anywhere. At DBC, we’re keeping it real — which means our eyes and ears are wide open, in search of new ways to help your brand rock this challenging year. Here are a few examples of smart branding during the crisis.
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